So much for personalization: once upon a time, all our efforts were aimed at being part of a group, an inherent human attitude that, for many things, naturally led people to want to follow the masses in their behavior, tastes and habits.

That’s why we all dressed alike, we all tended to behave similarly, we appreciated more what the group showed more.

It was the fruit of the “society of appearance”, in which the innate sense of social belonging made everyone unknowingly live more comfortably.

However, over the years, these patterns of social homogenization have increasingly given way to the need for uniqueness, which, at this time, has completely turned the tables.

The market has shifted to the concept of “distinction” as a core value, and this attitude also digs deep into people’s habits and tastes, exalting an increasing desire for personalization in everything, an indication of authenticity and quality.

And while product customization was once synonymous with luxury because of the high cost of producing non-series items, today the development of new technologies has made these values accessible to all, opening up a world of new opportunities.

In this way, the concept of luxury is redefined: no longer just related to the economic factor but to that of exclusivity.

Obviously, the luxury sector – villas, luxury apartments, fine homes, historic villas – has always benefited from the possibility of choosing doors (and more) according to the design, which is always designed to be unique. This is nothing new: this specific industry has always focused on customization in the choice of materials and solutions as an expression of excellence.

Today we go further, witnessing the phenomenon called “affordable luxury”: making one’s home exclusive but without necessarily having to spend astronomical sums of money.

And so, the type of door, finishes, systems, formats, woods, textures or colors can be customized precisely to meet the needs of each project.

Thus, a wide range of possibilities opens up: by going to mix the “ingredients” it will be possible to compose the custom-made door of one’s dreams, the one that responds in every way to the personality of those who will inhabit those rooms.

This is precisely the value of personalization: reflecting the character of those who, living in a particular place, will be able to truly say they feel at home – and we are not just talking about apartments or villas.

A custom-made suit, the home as a tailor-made suit composed, piece by piece, material by material, on the basis of what allows people to feel it is their own.

In all this, the choice of doors also has its great importance, piece of a puzzle that needs to be consistent to give an excellent result.

Personalization becomes the means to externalize and communicate one’s tastes but also to be able to create an environment that truly reflects everyone’s idea of comfort in their home and, why not, their workplace.

As seen on other occasions, the choice of doors can be determined, for example, according to style: whether classic or minimalist design, there is nothing to prevent the choosing of the perfect door, which is not an ideal generic door but the right door in each specific case.

A personalization that also allows the embrace of all traditions that reflect their culture in the design of the forms. From the round-arched doors of the classical tradition to the Islamic arched doors of Arab culture, there is no limit to creativity anymore.